Web Presence

Search Engine Optimization (SEO)

SEO is the process of increasing the traffic from search engines through Meta keywords.  For example, a client runs a matchmaking business in Seattle, WA, that caters to men and women ages 30 to 55. Our web engineers place keywords like Seattle, matchmaking, and ages 30 to 55 within the content of their site in order to attract the appropriate demographic. Or, if a client owns a subscription catalog specializing in clothing and outdoor equipment, our engineers use keywords like catalog, outdoor, clothing, and equipment. CLS implements a wide range of strategies and techniques to improve the number and type of visitors coming to your website.

Search Engine Optimization is a process that is used to improve the number and quality of visitors to your website. The target of this improvement is in "natural" ("organic" or "algorithmic") search results. The quality of visitor traffic can be measured by how often a visitor searching with keywords will find your website from search engines such as Google, Yahoo, or MSN Search.

Overall, the goal of SEO practice is to increase the likelihood of your site appearing on search engines, thus increasing traffic to your website. A range of strategies and techniques are employed in the Search Engine Optimization market. The SEO experts at Cool Life Systems employ techniques based on actual results, with advice from experts who have kept their websites #1 on the charts for years.

Cool Life Systems utilizes choice keywords and specialized content writing to better serve both your clients and search engines. While adhering to the requirements published and updated regularly by major search engine providers like Google and MSN, these are simply the best write-ups today to market to both your clients and search engines effectively. We test our websites for site recognition and key word relevance and will work with you to ensure that your content best reflects your business and what you want clients to find. As a Cool Life Systems client, your company’s website will receive the proper treatment for long-lasting, strong, and effective search results.

Business Forums

These forums allow for increased channel communication and build brand and site loyalty. Our services permit clients to maintain effective business forums like blogs, podcasts, and webinars that significantly increase website traffic and attract more targeted visitors.

Registration Pages

These allow any marketing channel to capture information from customers to be updated in the Marketing Database. The marketing pieces are linked to registration pages, which gives a lead the incentive to provide you with their personal and contact information. Additionally, if the customer record is recognized the system will pre-populate the form automatically. 

"It's really changed my opinion on Software as a Service. For companies with 50 to 100 users, it's a slam dunk. You have to think [whether] they want to retain all the IT staff that aren't critical to the business." - Ray Wang, Forrester Analyst